A few years ago, when my husband and I began shopping for our son, we found many options for clothing that he could wear on the outside but very limited brands that were offering quality innerwear. We often had to compromise on either the fit, quality or the design when making a purchase from both local and international brands.

So, we decided to build a brand that broke out of this pattern.

Designed for independent dressing and play, our innerwear products are made from the softest fabric keeping in mind our children’s body type and climate.

Our sole intention is to provide comfortable fuss-free clothing for children that they would outgrow but never throw. Clothing that enables them to be the truest confident version of themselves, inside out!

-Priyanka & Vishal (Co-Founders)